Is your landing page letting you down?

01/1/2013 | Small Business Trends

Small businesses need to pay extra attention to their landing pages in order to ensure site visits lead to conversions, Lisa Barone writes. That means having clear goals and clear calls to action, and staying focused on leading users towards the desired action. "If your landing page doesn’t drive users to take the action you’ve laid out for them, it failed," Barone warns.

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