5 ways to improve your e-mail marketing efforts

01/2/2012 | Small Business Trends

Getting permission from your customers before sending them marketing e-mails is critical for establishing trust, Deborah Shane writes. "There is great power and responsibility in permission based marketing, as long as you are using it appropriately and respecting your community," she writes. Provide exclusive, relevant content to your e-mail subscribers, and avoid sending too many messages, she writes.

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