Energizer goes mobile with in-app sweepstakes campaign

01/2/2013 | MobileCommerceDaily.com

Energizer is using SessionM's mobile platform for an in-application advertising campaign. Users who interact with Energizer's ads can play a mobile game and participate in a sweepstakes contest. "Given the nature of the phone-charging products, mobile was an obvious fit," says Bill Clifford of SessionM.

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