Franchisee dishes on Subway's secret to success

01/2/2013 | Smart Business

Subway has grown into the world's largest quickservice chain largely by keeping the brand simple and consistent, with healthier options that make it ideal for non-traditional locations including college campuses and hospitals, said operator Larry Feldman. Feldman, a lawyer-turned-franchisee, opened his first Subway location 35 years ago and now operates stores in four states and the District of Columbia.

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