Google auto search means retail needs to mind its listings

01/2/2013 | MediaPost Communications

Plans by Kia and Hyundai to use Google's Send-to-Car voice and local search technology add to a growing list of automakers that are giving drivers access to Google Maps and Google Places. Andrew Shotland, founder of Local SEO Guide, says the rise of these search platforms means retailers should keep on top of the listings services such as Neustar Localeze, InfoGroup, Acxiom and Factual, to ensure that listings are included and up to date. But, Laurie Sullivan writes, "[t]he real spark for businesses will come when other information, aside from basic local business location, becomes available for consumers through Google Maps and Google Places."

View Full Article in:

MediaPost Communications

Published in Briefs:

SmartBrief Job Listings for Retail

Job Title Company Location
Customer Account Specialist
Strategic Market Alliance
Charlotte, NC
Hardgoods Product Manager
Independent Welding Distributors Cooperative
Indianapolis, IN
Executive Director of Finance
URBN, Inc.
Philadelphia, Pennsylvania
DIRECTOR OF OPERATIONS, BEVERLY HILLS
Ralph Lauren
Beverly Hills, California
Retail Channel Manager
Microsoft
Redmond, Washington