Janitorial companies get the green-marketing bug

01/2/2013 | Environmental Protection

Rising consumer interest in environmental issues, along with the publication of the Federal Trade Commission's Green Guides, could lead janitorial and sanitation companies to invest more seriously in green marketing, writes Angela Griffiths. "This could be the year that consumers drive green into the mainstream market and the Janitorial/Sanitation (Jan/San) industry takes a closer look at communications," she writes.

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