Startup to swap equity for social buzz

01/2/2013 | Mashable

Frostbox, a U.K. startup that offers Dropbox-style services for social media users, is seeking to build buzz by offering equity to people who generate enough publicity for the company on social channels. People with Klout scores of 60 and higher are invited to claim a slice of the company, with the precise amount determined by how much social media buzz they generate.

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