Why Wendy's tinkered with the value menu

01/2/2013 | Washington Post, The

Customers who order off the value menu at Wendy's typically also buy additional regular-menu items, the company says, a key reason for raising the profile of the lower-priced offerings. Wendy's recently scrapped its 99-cent menu in favor of a "Right Price Right Size" roster with products ranging from 99 cents to $1.99; the chain and rivals including McDonald's and Burger King have been tweaking their value menus to reflect higher food costs.

View Full Article in:

Washington Post, The

Published in Briefs:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Executive Pastry Chef
Princeton University
Princeton, NJ
Retail Food Services Manager
University of Massachusetts Amherst
Amherst, MA
Staff Assistant, Food Trucks/Commissary Manager
University of Massachusetts Amherst
Amherst, MA
Culinary Management Training Program
HIllstone Restaurant Group
Multiple Locations, SL_Multiple Locations