Will digital data spell the end of surveys?

01/2/2013 | MediaPost Communications

Companies have seen the volume of consumer reviews on social sites rise 25% and that feedback, combined with data on consumers online behavior, is taking the place of surveys for many brands, according to newBrandAnalytics. “Many of the more progressive brands have already decided to eliminate surveys and instead focus on social feedback as their primary source for customer experience information,” said CEO Kristin Muhlner.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
Vice President, Infrastructure and Operations
Neiman Marcus
Irving, Texas
VP Regional Manager/Regional Store Manager
Belk
Knoxville, Tennessee
Sales and Merchandising Manager
Staples
norwalk, Connecticut
Market Manager - Southern CA
BevMo!
California
Manager
Neiman Marcus
Bal Harbour, Florida