Good analysis is key to standout mobile marketing

01/3/2012 | MobileCommerceDaily.com

Sheer volume may overwhelm mobile marketing as more marketers pile in with little understanding of how to distinguish themselves and win consumers' attention amid the clutter, writes Lara Albert, senior director of marketing at Globys. The key to success is a deep, detailed evaluation of each consumer's preferences. Data and good analytics are necessary for this, Albert writes, as well as an understanding of context that goes beyond mere location.

View Full Article in:

MobileCommerceDaily.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY