Paint a portrait of the buyer for content marketing

01/3/2012 | Marketing Interactions Blog

There's no one all-powerful solution in the realm of content marketing, but your efforts stand a better chance if they are based on the right buyer insights, writes Ardath Albee. Instead of tailoring material to a vague target-audience demographic, use tools such as LinkedIn profiles and sales interviews to construct a thorough, vivid profile of the prospective reader of a white paper.

View Full Article in:

Marketing Interactions Blog

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA