Paint a portrait of the buyer for content marketing

01/3/2012 | Marketing Interactions Blog

There's no one all-powerful solution in the realm of content marketing, but your efforts stand a better chance if they are based on the right buyer insights, writes Ardath Albee. Instead of tailoring material to a vague target-audience demographic, use tools such as LinkedIn profiles and sales interviews to construct a thorough, vivid profile of the prospective reader of a white paper.

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