3 B2B e-mail marketing trends you should know about

01/3/2013 | BtoB Magazine

The growing prevalence of Internet-capable mobile devices means marketers will have to craft e-mail messages that cater to mobile users, according to Jeff Nicholson of Pitney Bowes Software. Another key trend will be an increasing emphasis on monitoring and reducing opt-out rates, he notes.

View Full Article in:

BtoB Magazine

Published in Briefs: