Analysis: Look for BuzzFeed and Tumblr to butt heads

01/3/2013 | PaidContent.org

New-media titans BuzzFeed and Tumblr "are on a collision course" as they vie to build their audiences and attract advertisers, Mathew Ingram writes. Both have plenty of cash to expand their brands and both agree with the notion that advertising should become more like content online, Ingram writes.

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