Column: 5 steps to streamline social-media efforts

01/3/2013 | TravelMarketReport.com

Travel agents' social-media strategies may benefit from a bit of tweaking as the industry is poised to evolve further from the influence of social media on marketing, Sophie Bujold writes. Picking a key focus on marketing, having a solid strategy, integrating social media into everyday operations, securing ties with other businesses and seizing on consumers' desires are key to mastering the social-media space in 2013.

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