Flexibility makes BB creams popular with both women and men

01/3/2013 | Skin Inc. magazine

BB creams are so popular because they are the "Swiss army knife of the beauty industry," because they can lighten, tone, moisturize and hide blemishes. Invented by a German dermatologist, the creams gained popularity in the 1980s in Japan and South Korea, where they now account for 13% of the cosmetic market. Korean men are now joining women in adding BB creams to their regimen.

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