FTC gives Google's self-promotion strategy the all-clear

01/3/2013 | Advertising Age (tiered subscription model)

Google's promotion of its own products and services in users' search results is fair game, the Federal Trade Commission ruled this week. The ruling was seen as a victory for Google, but does include provisions requiring Google to make its AdWords campaigns easier to transfer to rival platforms, and barring Google from scraping content from commercial sites such as Yelp. That will lead to a "fairer playing field in Internet search and search advertising," says FTC Chairman Jon Leibowitz.

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