FTC gives Google's self-promotion strategy the all-clear

01/3/2013 | Advertising Age (tiered subscription model) · USA Today

Google's promotion of its own products and services in users' search results is fair game, the Federal Trade Commission ruled this week. The ruling was seen as a victory for Google but does include provisions requiring Google to make its AdWords campaigns easier to transfer to rival platforms, and barring Google from scraping content from commercial sites such as Yelp. The search giant also "agreed with the FTC that we will seek to resolve standard-essential patent disputes through a neutral third party before seeking injunctions," legal chief David Drummond wrote in a blog post.

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Advertising Age (tiered subscription model) · USA Today

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