How to make the most of social media while staying compliant

01/3/2013 | Financial-Planning.com

Financial advisers can reap the benefits of social media while observing compliance regulations, Caitlin Zucal writes, suggesting the use of platforms that connect with the targeted audience and remaining patient when developing a circle of followers. Advisers also should find creative ways to make their social media offerings stand out, and firms should establish clear policies to ensure that ethics and governance are observed, she writes.

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