Mango makes most of its sales outside its native Spain, with 2,400 stores in 110 countries and a winning expansion strategy, including a flexible footprint that fits several sizes of standalone stores as well as the chain's in-store shops at J.C. Penney, says executive Jose Gomez. He shares some insights in advance of his talk at NRF's Big Show in New York City later this month.
How Mango mapped a winning global growth strategy
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