Program helps shoppers get Healthy at H-E-B

01/3/2013 | Progressive Grocer

H.E. Butt Grocery has launched nutrition shelf tags and a newsletter with recipes and coupons as part of Healthy at H-E-B, an initiative that promotes healthful living. "We want to make it as easy as possible for customers to learn about healthy habits, encourage them to try new things and to start cooking at home more often," Vice President of Communication and Engagement Kate Rogers said. "I think people will be pleasantly surprised by the taste of these recipes our dietitians have created."

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