Marketers looking to get bloggers to talk about their products are more likely to generate interest if they provide content such as pictures or bios that help create value for a blogger, writes Andy Sernovitz. Rather than just telling people about your ventures, it's better to give potential fans stuff that they can share, as that encourages word-of-mouth marketing. "If you want people to share your stuff, give them stuff to share," he writes.
Sharable content adds fuel to your buzz bonfire
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