Sharable content adds fuel to your buzz bonfire

01/3/2013 | Andy Sernovitz blog

Marketers looking to get bloggers to talk about their products are more likely to generate interest if they provide content such as pictures or bios that help create value for a blogger, writes Andy Sernovitz. Rather than just telling people about your ventures, it's better to give potential fans stuff that they can share, as that encourages word-of-mouth marketing. "If you want people to share your stuff, give them stuff to share," he writes.

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Andy Sernovitz blog

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