Social media buzz propels novel's unlikely success

01/3/2013 | Connecticut Post (Fairfield County-Bridgeport)

U.K. novelist Jojo Moyes has found runaway success with her most recent book despite its tough premise -- a quadriplegic who loses his will to live -- because friends have recommended it to each other on social media. "It has been word-of-mouth as never before," Moyes said -- a phenomenon she hopes to repeat with the U.S. release of the book and the start of a U.S. book tour this month.

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Connecticut Post (Fairfield County-Bridgeport)

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