Wine drinkers respond to WOMM, study finds

01/3/2013 | MediaPost Communications

Word-of-mouth marketing generates high recall with wine drinkers because of the way they research and engage with wine between shopping trips, according to a study from Nielsen Category Fundamentals. The research found that 70% of consumers made the decision about which wine to purchase at the shelf, making pre-store engagement an important marketing tool along with in-store wine samples.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY