Wine drinkers respond to WOMM, study finds

01/3/2013 | MediaPost Communications

Word-of-mouth marketing generates high recall with wine drinkers because of the way they research and engage with wine between shopping trips, according to a study from Nielsen Category Fundamentals. The research found that 70% of consumers made the decision about which wine to purchase at the shelf, making pre-store engagement an important marketing tool along with in-store wine samples.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA
Product Marketing Manager
Urban Airship
San Francisco, CA