Wine drinkers respond to WOMM, study finds

01/3/2013 | MediaPost Communications

Word-of-mouth marketing generates high recall with wine drinkers because of the way they research and engage with wine between shopping trips, according to a study from Nielsen Category Fundamentals. The research found that 70% of consumers made the decision about which wine to purchase at the shelf, making pre-store engagement an important marketing tool along with in-store wine samples.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA
Manager, Sales Marketing- Healthcare
Pandora Media, Inc.
Oakland, CA
Sales Marketing, Project Manager
Pandora Media, Inc.
Oakland, CA
Senior SEO Strategist
iCrossing, Inc.
New York, NY