Unilever Goes To Russia With Dove

01/4/2002 | Ad Age Global

For the first time since 1998, Unilever is launching an advertising campaign for its Dove soap brand in Russia -- aimed at winning between 5% and 10% of the market by the end of 2002. The ads will target 25- to 45-year-old women with a focus on the moisturizing content of the soap.

View Full Article in:

Ad Age Global

Published in Brief: