It's time for marketers to get serious about mobile

01/4/2012 | iMedia Connection

Mobile rich media marketing will be unable to keep up with mobile search marketing unless fragmentation is solved, new business models are developed and implementation becomes more consistent, writes Srini Dharmaji. To turn things around, mobile marketers need to develop better cross-platform delivery systems, create more engaging mobile content and find effective, reliable metrics for measuring the success of their campaigns. "It's time to take a fresh look at this incredible and exciting media landscape from a different set of eyes," Dharmaji writes.

View Full Article in:

iMedia Connection

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Marketing Manager/Director
Business Insurance
Chicago, IL
Marketing Manager/Director
Business Insurance
Chicago, IL
Associate Director of Ad Operations
Opera Mediaworks
New York, NY
Senior Manager, Marketing
IAB
New York, NY