Crest, OralB go for older market but may be missing the boat

01/4/2013 | Silver Group Asia

Procter & Gamble may be taking some chances with the campaign for Crest and Oral‐B Pro‐Health For Life dental products "Selected for Aged 50+ Consumers," writes Kim Walker. "It looks like they are falling into the same trap as most brands exploring the aging consumer in focusing their effort on one aspect of the customer journey and overlooking others."

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Silver Group Asia