Graeter's ice cream scoops up a wider audience

Graeter's ice cream, based in Cincinnati, set a goal of doubling its supermarket presence nationwide this year, beginning with distribution through Publix Super Markets. To spread the word about the premium ice cream, the company encouraged fans in other cities to host ice-cream parties, giving free ice cream in exchange for posting testimonials and photos of the parties on Facebook.

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Cincinnati Enquirer, The (tiered subscription model)

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