Paper Mate's global campaign for its new InkJoy pens makes light of being the "world's most stolen" and coveted. The company is tapping TV and online media to spread a message crafted by Energy BBDO and the Zócalo Group that taps into digital backlash.
Paper Mate spots write the ticket for stealing pens
SmartBrief Job Listings for Media
|Marketing Director, Mobile||
NXP Semiconductors N.V.
|San Jose, CA|
|Director of Digital Media and Marketing||
|Director, Digital Research (Burbank or New York)||
Warner Bros. Entertainment Inc.
|Data Entry and Integrity Coordinator||
Interactive Advertising Bureau
|New York, NY|
|Director of Business Development - Denver/New York||