Why personalizing sends is key to getting more out of e-mail marketing

01/5/2012 | MarketingProfs

E-mail marketers need to take personalization to the next stage by diving deeper into customer data while keeping their message relevant, writes Maciej Ossowski. Responding to events such as customers abandoning a shopping cart and embracing Twitter or other new channels can help marketers send a timely message to customers in a cost-effective manner.

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