Why personalizing sends is key to getting more out of e-mail marketing

01/5/2012 | MarketingProfs

E-mail marketers need to take personalization to the next stage by diving deeper into customer data while keeping their message relevant, writes Maciej Ossowski. Responding to events such as customers abandoning a shopping cart and embracing Twitter or other new channels can help marketers send a timely message to customers in a cost-effective manner.

View Full Article in:

MarketingProfs

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Marketing Director, Mobile
NXP Semiconductors N.V.
San Jose, CA
Director of Digital Media and Marketing
Earl Enterprises
Orlando, FL
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO