Survey: CMOs to rev up online spending

01/6/2006 | Advertising Age (tiered subscription model)

Top marketers will increase online advertising and marketing budgets by 30% in 2006, according to a survey of 100 Fortune 500 chief marketing officers conducted by TNS Media Intelligence. One analyst referred to the uptick as "catch-up spending," since online spending is not commensurate with the amount of time the most desirable consumers spend on the Web.

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