Blended skill sets suit social, search marketing

01/6/2012 | iMedia Connection

Search and social advertising are animals requiring different care and feeding, writes Dana Todd. The analytical aptitudes of good search marketers should be married to the creative emphasis of social specialists -- allowing ads to be targeted rather than just delivered.

View Full Article in:

iMedia Connection

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL
National Sales Manager/Midwest
American City Business Journals/The Business Journals