It's time to look beyond brands, says Unilever CEO

01/6/2012 | (U.K.)

Green marketers need to think in terms of entire companies rather than just specific brands, says Unilever CEO Paul Polman. Setting and publicizing big environmental goals allows green-marketing efforts to benefit an entire portfolio of brands, Polman argues. "By 2020, people will be saying, 'I'm not only buying into what the individual brands stand for, but what the company stands for,'" he says.

View Full Article in: (U.K.)

Published in Briefs:

SmartBrief Job Listings for Business

Job Title Company Location
Vice President, HEDIS & Performance Outcomes
Dayton, OH
Pharmacy Benefit Analyst/ Auditor
Nationwide, SL_Nationwide
Vice President, Girls and Women Strategy
United Nations Foundation
Washington, DC