Why marketers dream of Android-powered automobiles

01/6/2012 | Fast Company online

The humble automobile is potentially the ideal environment for mobile marketing, as dashboards, applications and in-car streaming Web content become more common, say industry experts. Building a critical mass of Web-connected cars will be tricky, however, since people change their vehicles so rarely. Yet the sheer number of drivers on the road means that many Web firms see developing driver-focused services as a sound investment.

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