Home page ad trends suggest display is doing fine

01/6/2013 | MediaPost Communications

Oversized and custom display ads made up 56% of all home page ads on Yahoo, AOL, MSN and YouTube during the last quarter of 2012, according to a Macquarie Securities study. The figure shows an 11-point increase from the third quarter and a 13-point increase from the same period in 2011, suggesting that the display-advertising sector is performing well.

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