The mistake most CEOs can't help but make

01/7/2010 | Harvard Business Review online

Most executives are awful at strategic planning, asserts Roger Martin. Making strategic decisions requires simultaneously figuring out where to attack and what tactics to use, Martin argues -- but unfortunately, most CEOs are far better at solving one problem at a time than at managing multiple variables in parallel. "The way to produce good strategy is go beyond basic analysis to creatively integrate your choices," Martin writes.

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