Boomers need to be reassured when passing out information online

01/7/2012 | B2C Marketing Insider

To sell to suspicious boomers, online services need to emphasize security. The questions and personal information necessary to make connections online can raise red flags otherwise. Boomers "need to feel safe," especially when dealing with non-shopping and social-networking sites, writes PR and tech marketing veteran Suzie Mitchell.

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B2C Marketing Insider