12 ways to fix a failing marketing relationship

01/7/2013 | HubSpot.com

You can improve your marketing efforts in the new year by working on your relationship with your customers and by helping the marketing and sales teams to get along, Rosalia Cefalu writes. "It's no secret that Marketing and Sales haven't always been BFFLs, but generating consistent revenue and growth requires both teams to play nice with each other," she writes.

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