5 ways to put content creation on your team's agenda

01/7/2013 | RepCapitalMedia.com

If your employees aren't interested in creating content to help with your marketing efforts, it's important to show them how doing so can benefit them even as they're helping the business, writes John Paul Nettles. You should also provide them with training, allow them to let their personalities shine through in their writing, and reward those who embrace the task and excel at it.

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