Client belt-tightening can cut both ways for small shops

01/7/2013 | Advertising Age (tiered subscription model)

The decline of the all-encompassing agency of record presents an opportunity for innovative digital shops but may also produce more fickle clients, writes Rupal Parekh. "Developing [Intellectual Property] or innovative platforms makes you more valuable to your clients and there's a potential opportunity for revenue shares, or coming with technologies of your own to license and sell," says Ark Advisors' Ann Billock. On the other hand, "clients want to have something like an open-marriage relationship, or an option to have an out," says Deutsch CMO Michael Goldberg.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Sales Marketing, Project Manager
Pandora Media, Inc.
Oakland, CA
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Solutions Engineer
Portland, OR
Business Development Associate
inMarket Media LLC
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY