Client belt-tightening can cut both ways for small shops

01/7/2013 | Advertising Age (tiered subscription model)

The decline of the all-encompassing agency of record presents an opportunity for innovative digital shops but may also produce more fickle clients, writes Rupal Parekh. "Developing [Intellectual Property] or innovative platforms makes you more valuable to your clients and there's a potential opportunity for revenue shares, or coming with technologies of your own to license and sell," says Ark Advisors' Ann Billock. On the other hand, "clients want to have something like an open-marriage relationship, or an option to have an out," says Deutsch CMO Michael Goldberg.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, and Mamá
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA
Product Marketing Manager
Urban Airship
San Francisco, CA