The "huge opportunity" of mobile should not be ignored

01/7/2013 | Marketing Mag (Australia)

Mobile advertising is growing rapidly, but that doesn't mean that certain myths about the platform have been dispelled. Among other notions, we should set aside the mistaken beliefs that mobile is good only for reaching the young and that it is just too difficult to get started, writes Andrew Jacobs, co-founder of screen media company Snakk Media. "There is a huge opportunity waiting for brands willing to make their break into the mobile space, and now is the time to invest and build this knowledge base."

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Marketing Mag (Australia)

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