Make the most of e-mail marketing

01/7/2013 | B2C Marketing Insider

E-mail newsletters continue to be effective marketing tools, but only when used correctly, writes Rosalind Henshell. Keep content concise and relevant, present it in a conversational tone and never spam your subscribers, Henshell advises. Catch the readers' attention with an interesting subject line and be sure to include a call to action and your contact details, Henshell writes.

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