NASCAR revs up mobile site, rolls out new app

01/7/2013 | Mobile Marketer

NASCAR aims to reach a younger audience and improve the experience for casual fans on mobile with a redesigned responsive-design website and a new application. "The goal was to bring NASCAR anywhere and to bring it into this new age of 'I can get it now.' If I can't get what I am looking for, I may go someplace else to get it," said John McHale, creative director at SapientNitro, which collaborated on the site and app.

View Full Article in:

Mobile Marketer

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Sr. Manager, Sales Marketing - Mobile
Pandora Media, Inc.
New York, NY
Manager, Sales Marketing- Gaming & Entertainment
Pandora Media, Inc.
Oakland, CA
Manager, Sales Marketing- Healthcare
Pandora Media, Inc.
Oakland, CA
Sales Marketing, Project Manager
Pandora Media, Inc.
Oakland, CA