Packaging innovators are tortoises, not hares

01/7/2013 | FastCoDesign

When it comes to packaging design, nimbleness isn't a big part of the innovation process, write Christine Horan and Jason Robertson. Overhauling machines and distribution networks is an arduous task, so every upgrade or change has to be carefully considered and exhaustively tested before implementation. "[F]or every small advancement you make in package design, there is an iceberg of innovation underneath," Horan and Robertson write.

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