Patient requests sway some docs to prescribe brand-name therapies

Thirty-seven percent of physicians surveyed sometimes or often prescribe a patient's preferred drug rather than a generic drug, researchers reported in JAMA Internal Medicine. Forty-three percent of doctors who have been practicing for 30 or more years reported prescribing brand-name drugs over available generics, while 31% of those practicing for 10 years or fewer said they do so.

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