Social TV offers marketers chance to join conversation

01/7/2013 | In The Square blog

Social media is making live television relevant again, as viewers are tuning in to Facebook and Twitter while watching shows as they air, Zocalo Group accounting director Madelyn Dow writes. Marketers can make the most of this trend by joining the social media conversation and pitching products featured in the shows, she writes.

View Full Article in:

In The Square blog

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO