Social media is making live television relevant again, as viewers are tuning in to Facebook and Twitter while watching shows as they air, Zocalo Group accounting director Madelyn Dow writes. Marketers can make the most of this trend by joining the social media conversation and pitching products featured in the shows, she writes.
Social TV offers marketers chance to join conversation
SmartBrief Job Listings for Media
|Director, Industry Initiatives (Digital Video and AdvancedTV)||
Interactive Advertising Bureau
|New York, NY|
|Digital Ad Operations Specialist||