Study: Mobile accounts for a fifth of Facebook's ad revenues

01/7/2013 | TechCrunch · MediaPost Communications

Brands are now putting 20% of their Facebook ad spending into mobile campaigns, up from 14% in October, according to a Kenshoo study. A separate AdParlor study found that Facebook's new "app install" mobile format, which steers users to app-store pages, was generating particularly strong results for advertisers.

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TechCrunch · MediaPost Communications

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