Brands are now putting 20% of their Facebook ad spending into mobile campaigns, up from 14% in October, according to a Kenshoo study. A separate AdParlor study found that Facebook's new "app install" mobile format, which steers users to app-store pages, was generating particularly strong results for advertisers.
Study: Mobile accounts for a fifth of Facebook's ad revenues
SmartBrief Job Listings for Media
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|Director, Digital Research (Burbank or New York)||
Warner Bros. Entertainment Inc.
|Data Entry and Integrity Coordinator||
Interactive Advertising Bureau
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|Director of Business Development - Denver/New York||
|Director of Marketing - Denver||