Brands are now putting 20% of their Facebook ad spending into mobile campaigns, up from 14% in October, according to a Kenshoo study. A separate AdParlor study found that Facebook's new "app install" mobile format, which steers users to app-store pages, was generating particularly strong results for advertisers.
Study: Mobile accounts for a fifth of Facebook's ad revenues
SmartBrief Job Listings for Media
|VP Client Services||
Pandora Media Inc.
|Director of Digital Ad Operations||
Crain Communications, Inc.
|Account Executive - Major Accounts||
|Multiple Locations, SL_Multiple Locations|
|Senior Manager, Events||
Interactive Advertising Bureau (IAB)
|New York, NY|
|Director B2B Sales||
|St. Thomas, VI|