Why quants are invading the ad world

01/7/2013 | Adweek

Math majors used to covet jobs on Wall Street -- but these days they're as likely to be looking for work on Madison Avenue, where their number-crunching skills are in increasingly high demand. Data-rich online advertising is creating countless opportunities for geeks tasked with perfecting agencies' algorithms and finding new and better ways to spend advertisers' cash. "For quants, advertising is like the Wild West of quantitative analysis: the horizon is limitless, and the rules are always changing," writes Kristen V. Brown.

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