Why quants are invading the ad world

01/7/2013 | Adweek

Math majors used to covet jobs on Wall Street -- but these days they're as likely to be looking for work on Madison Avenue, where their number-crunching skills are in increasingly high demand. Data-rich online advertising is creating countless opportunities for geeks tasked with perfecting agencies' algorithms and finding new and better ways to spend advertisers' cash. "For quants, advertising is like the Wild West of quantitative analysis: the horizon is limitless, and the rules are always changing," writes Kristen V. Brown.

View Full Article in:

Adweek

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO