NBC Liquor Ad Controversy Continues To Brew

01/8/2002 | Advertising Age (tiered subscription model)

NBC has said that in order for liquor ads to air, 85% of a show's audience must be 21 or older, a rule that would allow the ads on all but one of the network's prime-time shows. According to Nielsen Media Research, 86.4% of viewers were older than 21 in a seven-network average of fourth-quarter 2001 prime-time programs.

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