POM Wonderful co-owner sees a rosy future

01/8/2009 | Bloomberg Businessweek

Lynda Resnick, co-owner of Roll International, which owns POM Wonderful, said people will continue to pay $4.99 a pint for the pomegranate juice, even when they're pinching pennies elsewhere. "When people know that drinking [8] ounces of pomegranate juice has been shown to reduce cancer, they are going to buy it," she said.

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