Bloomingdale's celebrates Year of the Snake with pop-up shops

01/8/2013 | Women's Wear Daily (subscription required)

Bloomingdale's has created pop-up shops and special events at stores in several U.S. markets in anticipation of Chinese New Year on Feb. 10. The department store, which boasts 187 Chinese-speaking associates nationwide, has been expanding efforts to serve Chinese tourists in New York, Chicago, Miami and San Francisco, with special promotions and language services.

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